Marketing Concepts Essay Example for Free

Marketing Concepts Essay Therefore the customer wins and so does nokia, as nokia once again are satisfying the need of support their customers request and In Conclusion, Marketing isn’t just a posh name for selling; in fact selling is part of the marketing component. It is the process of communicating; selling is the delivery of a product to the potential customer, converting them into actual customers. Whilst it can be assumed that marketing is a posh name for selling, the difference that separates both areas is evident through simple definition and actual process. In order to sell, the consumer must want, need and afford the product, therefore without the process of research, development and catering to the consumers needs, (Marketing) Selling would not be as profitable. An organisation that fails to provide marketing will allow itself to be a business that is hoping to simply sell its products by having it available, assuming the consumers will purchase its product. Whereas an organisation that adapts the marketing concept, caters for the consumer’s wants, needs, price range, customer service, through the research of its objective and the development of these objectives, along with achieving the business goals of the calculated profit it ‘Intends’ to make prior sale. Using the example of Nokia, it is clearly evident that an organisation can only obtain worldwide success through the power of marketing. Should Nokia simply release products to a store without communicating with its consumers, the organisation would be no better off than a market stall that is ‘attempting’ to Sell its products. Instead, Nokia markets its brands and as a result has successfully pre sold its brand with complete knowledge of its consumers wants and needs. For example Nokia markets and provides products for its Personal and Business consumers where as an organisation selling phones, would simply have a range ‘for sale’. Finally, marketing is the process of identifying a need and communicating a message relating to satisfaction of the need through a product to its customer. The marketing process informs the market of who you are and what you do, whilst the sales process begins when a formal offer for services has been made, and concludes when the offer is accepted or rejected. In Conclusion, Marketing isn’t just a posh name for selling; in fact selling is part of the marketing component. An organisation can improve its marketing activities through implementing the marketing concept as this will: * Develop key competencies of knowledge, experience, commitment and communications * Develop strategies through overcoming areas of weakness or threats by competitors through understanding the needs/wants of their customers * Maintain the organisations vision, focus is crucial for the development of objectives and the achievement of these objectives * Allows an organisation to Define, Develop and Deliver Customer Value which in turn will create greater customer loyalty leading to profit creation

Dance Essay -- essays research papers

It has been observed by a pensive and inquisitive mind that most people in this world view their surroundings as though they were merely glancing at the cover of a glossy magazine while hurriedly exiting a supermarket: people tend to look quickly, figure out the general concept of the magazine issue, and then proceed to neatly tuck away the memory of that magazine cover in their mind as they trot on down the check out isle. They never pick up the journal, never thoroughly read the articles contained within that shiny bit of paper, never really understand what is going on inside of it.   Ã‚  Ã‚  Ã‚  Ã‚  This depiction of the overwhelming tendency of individuals to formulate opinions of people, places and things solely based on a casual observance of their outward appearance stirred up great emotion in my heart. I am a 21 year old woman who has put herself through college by working as an entertainer at an upscale Chicago gentleman’s club. I realized recently that I myself was only superficially aware of what it truly means to patronize or to be employed by a gentleman’s club. Of course, I was aware of the fact that on the most basic level, a pricey gentleman’s club provides a wealthy and extravagant individual with a venue where he can comfortably indulge in the finest champagnes and scotches while basking in the bubbly personalities and beautiful bodies of paid entertainers.   Ã‚  Ã‚  Ã‚  Ã‚  I decided to study the inner workings of a gentleman’s club and to write about the effect that working in such an environment would have on women employed by such a club. As I delved deeper into my research, I realized that I could not fairly describe the effect that working in the adult entertainment industry would have on women because I didn’t fully understand the service that was actually being provided by â€Å"entertainers.† Simply put, we entertainers make our living by receiving money from men in exchange for spending time with them, and usually in exchange for stripping off our clothes for them. But what else are we really selling that would inspire a man who is not allowed to touch us (therefore gaining no physical pleasure from the woman whom he commissions to dance for him) to pay in excess of four hundred dollars an hour for our company ? What exactly are exotic dancers selling ? Through extensive research, I have come to realize that s... ...tertainment industry. It has also given me a new sense of what exotic dancers are actually â€Å"selling† at work. Sadly, they are selling far more than a quick exotic dance: many times, they are selling their values and their self respect as well. I have deviated in my thinking that exotic dancing was a positive experience for most women. Clearly, the research that I have studied has given me adequate reason to believe that dancing is damaging to the mental health of many women. Despite such evidence, I myself feel that I am one of the lucky few who has been able to use her occupation to greatly benefit her life. By dancing, I have been able to finance my education, to live on my own and to set up my work schedule in such a way that I am able to put a great effort into my studies. Realistically speaking, it is doubtful that I would have had the means to accomplish all the things that I have had I not chosen to dance. Although I have never been â€Å"caught up† in the negative spiral that so many young women find themselves trapped in, I definitely have become more sensitive to the plight of many young women who develop emotional problems as they work in the adult entertainment industry.

To Kill a Mockingbird- How Maturity Affects the Characters

When growing up in today's world, people must face the many challenges of maturing. Whether it is physically, emotionally, or mentally, every person matures individually. In the novel To Kill A Mockingbird, the court trial of Tom Robinson matures three main characters in the book. They learn what growing up is all about. Jem, Scout, and Dill are the most affected by the trial and all matures throughout the book. Jem specifically matures throughout the process of the Tom Robinson case and learns a positive lesson from the trial.After seeing the unfair way Tom Robinson was treated, Jem wants to protect and care for people no matter their age, skin color, reputation and personality. Jem also learns a few lessons from Atticus regarding the judgement of others. At the beginning of Chapter 25, His sister Scout is about to kill a roly-polly bug, Jem stops her and she asks why, Jem responds, â€Å"Because they don't bother you. † (Lee 320) This quote relates to when Atticus teaches Sc out and Jem about the importance lesson of not to kill a mockingbird because they do not harm anyone and sing their hearts out.Jem takes this lesson, the way Tom Robinson was treated just for his skin color, and uses it, as a result of becoming more mature and sharing the lesson with Scout when stopping her. Atticus teaches his children very well about the meaning of treating everyone equally no matter what they hear from the people around them. Scout is who she is because of the way Atticus raises her. Scout learns from Atticus through the Tom Robinson case what can happen  when you lose hope and courage. During the second half of the novel, courage is portrayed by all blacks and Atticus as he fights for the case of Tom Robinson, but Tom Robinson has lost all hope.Scout is devastated by this but also learns bad things can happen when you lose hope and courage. Atticus is the first to teach Scout this important lesson, he says, â€Å"real courage is when you know you're licked be fore you begin but you begin anyway and see it through no matter what†, he continues by saying, â€Å"You rarely win, but sometimes you do†. (149) Scout learns how courage is important through Atticus and Tom Robinson's case, and this is an important aspect of growing up and maturing. While Scout and Jem are maturing quickly because of Atticus's influence, Dill Harris, the outsider of Maycomb County, matures urely but slowly when is exposed to the Tom Robinson case.He still shows child-like aspects such as crying uncontrollably at the injustice of Tom Robinson being treated so differently from the white witnesses. He also shows signs of maturity when Tom Robinson's trial is in action. Scout claims that Tom Robinson is just a Negro, therefore it does not matter all that much, Dill responds maturely and says, â€Å"I don't care one speck. It ain't right, somehow it ain't right to do ‘Em that way. Hasn't anybody got any business talking' like that, it just makes me sick. (266) Dill sees Tom Robinson for the mockingbird he really is. Jem,Scout, and Dill all learn lessons that impact their life and affect their maturity. A few of these lessons are learned from the Tom Robinson case. Learning to not judge people for what they hear, taking responsibility, and learning right from wrong are all a part of growing up, they do just that. It might be challenging, but courage and bravery bring them through it. As long as it may take, everyone grows up in one way or another, whether it is physically, emotionally, or mentally.

The Recidivism Reduction And Public Safety Act - 764 Words

†¢ In 2009 and 2010 nearly $15million was allocated by the Department of Justice to states, localities, and Indian tribes who wanted to improve drug treatment programs and discourage alcohol consumption (Alcoholism and Drug Abuse Weekly 1). †¢ Another grant program allocated funds up to $10 million for states, localities, and Indian tribes to â€Å"develop, implement or expand comprehensive family-based addiction treatment programs as alternatives to incarceration for parents convicted of non-violent offenses† (Alcoholism and Drug Abuse Weekly 1). o The Recidivism Reduction and Public Safety Act of 2014: ï‚ § This act was introduced to congress by Senator Sheldon in 2013. The purpose of the bill was to reduce the prison population, reduce recidivism†¦show more content†¦The purpose of this act was to reduce recidivism by encouraging the Department of Justice to develop recommendations for risk and reentry assessment strategies. ï‚ § The act consists of various titles. However, there is a specified title under this act dedicated to help reduce recidivism. ï‚ § Title I- Recidivism Risk Reduction Act. This act consists of three major sections; †¢ Section. 102: This first section encourages the department of justice to â€Å"develop a prisoner risk and needs assessment system†¦the department is also directed to develop recommendations for programs that reduces recidivism†¦lastly, this section directs the department to conduct on-going research that pertains to needs assessment tools, recidivism reduction programs, and productive activities† (Chaffetz). †¢ Section 103: This section makes it a requirement for the department of justice to develop recommendations and assessments (Chaffetz). †¢ Section 106: This section establishes procedures to help implement programs through the risk and needs assessment (Chaffetz) ïÆ'Ëœ Various States and stakeholders within those states have addressed crime/recidivism and have established reentry and risk assessment strategies. The purpose of the assessment strategies is to help a wide range of ex-offenders reenter society and to also promote public safety. The states have highlighted their successes and challenges in their attempt to reduce crime and recidivism rates. These statesShow MoreRelatedMandatory Minimum Sentencing Laws Should Be Legal1150 Words   |  5 Pagesyears ago (Collier, 2014). It is time to learn from the failures of long lasting war on drugs. While tougher sentences may lead to less crime in some cases, the damages brought about by the harsh sentences are far too extreme. As much as we like to act like we are putting away the kingpins and drug lords of the world, the fact is we are not. In fact, more often than not we see the grunts of the operations getting the bulk of fury that is cased down from our justice system. This is not how it shouldRead MorePrison Education Project ( Pep )928 Words   |  4 PagesCommission, 2003). 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